[摘要] 本周投放广告的项目共有20个,其中房天下有10个项目,投放量是41.67;平面媒体有15个项目,投放量是13.75;房天下投放量较上周有所下降,平面媒体投放量较上周有所上升。网络媒体区域分布上前三名分别是奎文区、经济开发区、潍城区。平面媒体区域分布上前三名分别是奎文区、经济开发区、青州市。
回首过去的2013年,楼市销量虽有震荡,但全年都比较平稳。由于开发商推出的五花八门的优惠,再加上刚需的集中爆发,共同促成了2013年度楼市成交的火热。临近春节,各大区域的楼盘都放慢了推盘节奏,目前潍坊楼市已经进入收尾期。但不得不说,年底楼市的明显回暖,无疑让他们看到了希望,因此对于2014年楼市,大多业内均表示看好。
一、本周广告投放量分析
本周投放广告的项目共有20个,其中房天下有10个项目,投放量是41.67;平面媒体有15个项目,投放量是13.75;房天下投放量较上周有所下降,平面媒体投放量较上周有所上升。网络媒体区域分布上前三名分别是奎文区、经济开发区、潍城区。平面媒体区域分布上前三名分别是奎文区、经济开发区、青州市。
本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》、《齐鲁晚报》等对潍坊影响力较大的报纸资讯类平面媒体,以及潍坊房地产门户网站房天下。
房天下广告投放统计(2013.12.27-2014.1.2)
RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: #ccffcc; WIDTH: 97pt; HEIGHT: 22.5pt; BORDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid" class="xl74" height="30" width="129">楼盘名称 | RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc; WIDTH: 52pt; BORDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid" class="xl74" width="69">投放量 | RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc; WIDTH: 205pt; BORDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid" class="xl74" width="273">内 容 |
RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent; HEIGHT: 22.5pt; BORDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid" class="xl76" height="30">帝景国际 | RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent; BORDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid" class="xl76">7.47 | RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent; BORDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid" class="xl76">每天一套特价房 限时抢购 |
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RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent; HEIGHT: 19.5pt; BORDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid" class="xl76" height="26">金都时代新城 | RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent; BORDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid" class="xl76">4.2 | RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent; BORDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid" class="xl76">40-300㎡纯沿街现铺 全城火爆预约中 |
RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent; HEIGHT: 19.5pt; BORDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid" class="xl76" height="26">金马怡园 | RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent; BORDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid" class="xl76">3.73 | RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent; BORDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid" class="xl76">200套80-120经典户型 1万抵2万 |
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RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent; HEIGHT: 19.5pt; BORDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid" class="xl76" height="26">紫金花园 | RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent; BORDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid" class="xl76">3.73 | RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent; BORDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid" class="xl76">紫金公馆电商 年终钜惠600元/㎡ 首付5000 |
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