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媒体监测:潍坊20项目投广告 楼市年底显暖意

房天下  作者:孙青   2014-01-03 02:30

[摘要] 本周投放广告的项目共有20个,其中房天下有10个项目,投放量是41.67;平面媒体有15个项目,投放量是13.75;房天下投放量较上周有所下降,平面媒体投放量较上周有所上升。网络媒体区域分布上前三名分别是奎文区、经济开发区、潍城区。平面媒体区域分布上前三名分别是奎文区、经济开发区、青州市。

回首过去的2013年,楼市销量虽有震荡,但全年都比较平稳。由于开发商推出的五花八门的优惠,再加上刚需的集中爆发,共同促成了2013年度楼市成交的火热。临近春节,各大区域的楼盘都放慢了推盘节奏,目前潍坊楼市已经进入收尾期。但不得不说,年底楼市的明显回暖,无疑让他们看到了希望,因此对于2014年楼市,大多业内均表示看好。

一、本周广告投放量分析

本周投放广告的项目共有20个,其中房天下有10个项目,投放量是41.67;平面媒体有15个项目,投放量是13.75;房天下投放量较上周有所下降,平面媒体投放量较上周有所上升。网络媒体区域分布上前三名分别是奎文区、经济开发区、潍城区。平面媒体区域分布上前三名分别是奎文区、经济开发区、青州市。

本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》、《齐鲁晚报》等对潍坊影响力较大的报纸资讯类平面媒体,以及潍坊房地产门户网站房天下。

房天下广告投放统计(2013.12.27-2014.1.2)

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RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: #ccffcc; WIDTH: 97pt; HEIGHT: 22.5pt; BORDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid" class="xl74" height="30" width="129">楼盘名称RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc; WIDTH: 52pt; BORDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid" class="xl74" width="69">投放量RDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc; WIDTH: 205pt; BORDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid" class="xl74" width="273">内 容
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