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媒体监测:开发商疯狂促销 岁末特惠层出不穷

房天下  作者:孙青  2014-01-17 02:30

[摘要] 本周投放广告的项目共有9个,其中房天下有5个项目,投放量是26.29;平面媒体有5个项目,投放量是3.5;房天下投放量与平面媒体投放量较上周均有所下降。网络媒体区域分布上前二名分别是奎文区、经济开发区。平面媒体区域分布上前三名分别是奎文区、潍城区、经济开发区。

新年春节脚步将近,开发商以去化库存为主,新房源入市较少,为了去化库存,纷纷推出大额度优惠,刺激成交。据房天下数据监控中心统计显示,1月份共有248个楼盘推出折扣优惠,除了低首付买房直减等常规优惠外,还有好多楼盘特别推出年终特价房,使得成交量大增,楼市热度依然不减。

一、本周广告投放量分析

本周投放广告的项目共有9个,其中房天下有5个项目,投放量是26.29;平面媒体有5个项目,投放量是3.5;房天下投放量与平面媒体投放量较上周均有所下降。网络媒体区域分布上前二名分别是奎文区、经济开发区。平面媒体区域分布上前三名分别是奎文区、潍城区、经济开发区。

本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》、《齐鲁晚报》等对潍坊影响力较大的报纸资讯类平面媒体,以及潍坊房地产门户网站房天下。

房天下广告投放统计(2014.1.10-2014.1.16)

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RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc;WIDTH: 97pt;HEIGHT: 22.5pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl72" height="30" width="129">楼盘名称RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 52pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl72" width="69">投放量RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 205pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl72" width="273">内 容
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 21.95pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl74" height="29">阳光100城市广场RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl74">6.24RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl74">仅20席 年回报9%
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 21.95pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl74" height="29">金都时代新城RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl74">4.2RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl74">40-300㎡纯沿街现铺 全城火爆预约中
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 21.95pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl74" height="29">帝景国际RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl74">3.73RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl74">每天一套特价房 限时抢购
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 21.95pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl74" height="29">紫金花园RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl74">3.73RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl74">紫金公馆电商 年终钜惠600元/㎡ 首付5000
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 21.95pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl74" height="29">紫金园翡翠花园RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl74">2.33RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl74">76-120㎡经典户型 力显生活原色
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: yellow;HEIGHT: 21.95pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl75" height="29">合计RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: yellow;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl75">20.23RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">

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媒体监测:潍坊20项目投广告 年末再掀优惠潮

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开发商年末"抢滩"房天下投放量呈"翘尾"趋势

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平面媒体广告投放统计(2014.1.10-2014.1.16)

RDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="559">
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc;WIDTH: 94pt;HEIGHT: 27pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl79" height="36" rowspan="2" width="125">楼盘名称RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 47pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl79" width="62">潍坊晚报RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 47pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl79" width="62">晨鸿信息RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 47pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl79" width="62">齐鲁晚报RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc;WIDTH: 186pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl79" rowspan="2" width="248">项目近期活动
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 47pt;HEIGHT: 13.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl77" height="18" width="62">投放量RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 47pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl77" width="62">投放量RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 47pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl77" width="62">投放量
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 94pt;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl76" height="28" width="125">潍坊万达广场RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">1RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">万达业主答谢会盛大举行
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78" height="28">恒大翡翠华庭RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">0.5RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">0.5RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">新年大让利 首付3万起 抢非毛坯准现房
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 94pt;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl76" height="28" width="125">博鳌晶品RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">0.5RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">50-95㎡写字间特价房源 优惠多多
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 94pt;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl76" height="28" width="125">滨海欣泰商业街RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">0.5RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">一万抵三万 60㎡单层现铺29万起
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 94pt;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl76" height="28" width="125">紫金花园RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">0.5RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">公馆首付5000 电商钜惠600元/㎡
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: yellow;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl80" height="28">合计RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: yellow;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl80">0.5RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: yellow;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl80">1.5RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: yellow;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl80">1.5RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: yellow;WIDTH: 186pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl81" width="248">3.5

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投放数量的区域是奎文区,有3个楼盘投放广告;其次是经济开发区。而从投放量来看,投放的是奎文区,投放量为14.17,其次是经济开发区,投放量为6.06。从投放内容来看,现房认筹、开盘优惠仍是主打。

RDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="511">
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc;WIDTH: 58pt;HEIGHT: 16.5pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl76" height="22" width="77">区域RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 92pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl76" width="122">楼盘RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 186pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl76" width="248">内容RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 48pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl76" width="64">投放量
RDER-BOTTOM: black 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 58pt;HEIGHT: 63pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78" height="84" rowspan="3" width="77">奎文区
(3)
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">阳光100城市广场RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">仅20席 年回报9%RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">6.24
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73" height="28">金都时代新城RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">40-300㎡纯沿街现铺 全城火爆预约中RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">4.2
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73" height="28">紫金花园RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">紫金公馆电商 年终钜惠600元/㎡ RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">3.73
RDER-BOTTOM: black 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 58pt;HEIGHT: 42pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78" height="56" rowspan="2" width="77">经济开发区
(2)
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">帝景国际RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">每天一套特价房 限时抢购RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">3.73
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73" height="28">紫金园翡翠花园RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">76-120㎡经典户型 力显生活原色RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">2.33

纸媒区域分析:

投放数量的区域是经济开发区,共有2个楼盘投放广告;其次是奎文区、潍城区、经济开发区。从投放量来看,投放的是奎文区,投放量为1.5,其次是潍城区,投放量为1。从投放内容来看,开盘优惠、低价促销仍是主流。

RDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="534">
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc;WIDTH: 66pt;HEIGHT: 18.75pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl77" height="25" width="88">区域RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 95pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78" width="126">楼盘名称RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 52pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78" width="69">投放量RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 188pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78" width="251">优惠
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 66pt;HEIGHT: 42pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl83" height="56" rowspan="2" width="88">奎文区
(2)
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 95pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl79" width="126">潍坊万达广场RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">1RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl80">万达华宅 写字楼 LOFT 金街旺铺火爆热销
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl80" height="28">紫金花园RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">0.5RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl80">公馆首付5000 电商钜惠600元/㎡
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 66pt;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl83" height="28" width="88">潍城区RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl80">恒大翡翠华庭RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl73">1RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl80">新年大让利 首付3万起 抢非毛坯准现房
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 66pt;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl83" height="28" width="88">经济开发区RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl82">博鳌晶品RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl76">0.5RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl80">50-95㎡写字间特价房源 优惠多多
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 66pt;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl83" height="28" width="88">滨海区RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 95pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl81" width="126">滨海欣泰商业街RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl76">0.5RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl80">一万抵三万 60㎡单层现铺29万起

推荐阅读:

媒体监测:潍坊20项目投广告 年末再掀优惠潮

媒体监测:岁末房企冲刺 房天下投放量增15.20%

开发商年末"抢滩"房天下投放量呈"翘尾"趋势

媒体监测:潍坊20项目投广告 楼市年底显暖意

媒体监测:潍坊13项目投广告 房企继续低价策略

 

三、投放量对比分析

本周房天下广告投放量为20.23,较上周环比下降23.05%;本周纸媒广告的投放量为3.5,较上周环比下降50%。临近春节,虽房天下与报纸媒体投放量下降,但因开发商疯狂促销 折扣优惠力度大,潍坊楼市成交量大增,楼市热度依然不减。

潍坊房天下广告媒体投放量对比分析

推荐阅读:

媒体监测:潍坊20项目投广告 年末再掀优惠潮

媒体监测:岁末房企冲刺 房天下投放量增15.20%

开发商年末"抢滩"房天下投放量呈"翘尾"趋势

媒体监测:潍坊20项目投广告 楼市年底显暖意

媒体监测:潍坊13项目投广告 房企继续低价策略

 

四、房天下投放3热盘展示

阳光100城市广场(价格动态户型论坛全景看房装修案例)

价格:均价12000元/平方米

优惠折扣:8号楼“2万抵4万”,3号楼认筹2万抵8万,前15名免3年物业费

项目特色:LOFT,复合地产

动态:阳光100城市广场2号楼现房均价6000元/㎡,房源面积99-110㎡;8号楼沿胜利街5A写字楼均价7800元/㎡,户型面积57-160㎡,购房交2万抵4万,8号楼现推出返租房源,公开认筹中,5年全程托管,年回报9%,仅20席;在售1号楼非毛坯LOFT房源均价12000元/㎡,房源面积60-100㎡;“星光天地”商业组团,25-300㎡街区式商业,价12000元/㎡,价50000元/㎡。3号楼公开认筹,交2万抵8万,并且认筹前15名免3年物业费,预售均价6000元/㎡,房源面积200-333㎡。

阳光100城市广场效果图一期效果图
阳光100城市广场效果图

房天下提供的售楼电话:400-890-0000 转 65697

售楼地址:奎文区东风东街与四平路交汇处北50米路西

推荐阅读:

媒体监测:潍坊20项目投广告 年末再掀优惠潮

媒体监测:岁末房企冲刺 房天下投放量增15.20%

开发商年末"抢滩"房天下投放量呈"翘尾"趋势

媒体监测:潍坊20项目投广告 楼市年底显暖意

媒体监测:潍坊13项目投广告 房企继续低价策略

金都时代新城(价格动态户型论坛装修案例)

价格:均价5050元/平方米

优惠折扣:58/59号楼全款减240元/㎡,按揭减180元/㎡;多层全款减300元/㎡

项目特色:打折优惠楼盘

动态:金都时代新城多层现房仅剩2套,均价5050元/㎡,全款购房优惠300元/㎡,按揭优惠200元/㎡,另有购房直减2.6万-3.36万元优惠;58/59号楼均价4500元/㎡,贷款购房优惠180元/㎡,全款优惠240元/㎡,200户精品高层有奖销售活动进行中,其他在售高层均价4400元/㎡;金茂中国五金建材城10月1日已正式开业,岁末酬宾活动进行中,更多详情请致电咨询售楼处!

金都时代新城效果图全景鸟瞰图
金都时代新城效果图

房天下提供的售楼电话:400-890-0000 转 66013

售楼地址:奎文区北宫街与潍州路交叉口东500米路北

推荐阅读:

媒体监测:潍坊20项目投广告 年末再掀优惠潮

媒体监测:岁末房企冲刺 房天下投放量增15.20%

开发商年末"抢滩"房天下投放量呈"翘尾"趋势

媒体监测:潍坊20项目投广告 楼市年底显暖意

媒体监测:潍坊13项目投广告 房企继续低价策略

帝景国际(价格动态户型论坛装修案例)

价格:均价3100元/平方米

优惠折扣:超低首付2万5千元起,每天推出一套特价房

项目特色:教育地产

动态:帝景国际即日起每天推出一套特价房,御湖欧式豪宅房源均价3100元/㎡,房源起价2568元/㎡,超低首付2万5千元起;8#楼房源目前交1万认购中。详询售楼处。

帝景国际效果图鸟瞰效果图
帝景国际效果图

房天下提供的售楼电话:400-890-0000 转 21676

售楼地址:经济开发区月河路与民主街交叉口北300米路西

推荐阅读:

媒体监测:潍坊20项目投广告 年末再掀优惠潮

媒体监测:岁末房企冲刺 房天下投放量增15.20%

开发商年末"抢滩"房天下投放量呈"翘尾"趋势

媒体监测:潍坊20项目投广告 楼市年底显暖意

媒体监测:潍坊13项目投广告 房企继续低价策略

免责声明:凡注明“来源:房天下”的所有文字图片等资料,版权均属房天下所有,转载请注明出处;文章内容仅供参考,不构成投资建议;文中所涉面积,如无特殊说明,均为建筑面积;文中出现的图片仅供参考,以售楼处实际情况为准。

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