楼市淡季推盘脚步放缓 高新区广告投放量多

房天下房天下  作者：赵涓如  2015-08-07 02:30

[摘要] 本周投放平面媒体有3个项目，投放量是2.5。本周平面媒体区域分布主要在两个区域，分别是高新区以及寒亭区。其中高新区广告投放量多，投放量为2。

进入八月，楼市旺季还未到来，此时处于消化蓄客阶段，开发商推盘脚步有所放缓，虽然仍有推出不同形式的优惠活动借机吸引购房者，但在广告投放的选择上表现出了谨慎的一面，本周广告投放量较上周虽略有上升，但仍处于低位，同时高新区广告投放量称霸本周。

一、本周纸媒投放量分析

本周投放平面媒体有3个项目，投放量是2.5。本周平面媒体区域分布主要在两个区域，分别是高新区以及寒亭区。其中高新区广告投放量多，投放量为2。

本周媒体的监测范围包括《潍坊晚报》、《齐鲁晚报》对潍坊影响力较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。

纸媒广告投放统计（2015.7.31-2015.8.6）

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RDER-: windowtext 0.5pt solid;HEIGHT: 42pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;WIDTH: 92pt;BACKGROUND-COLOR: #ccffcc" height="56" rowspan="2" width="123">楼盘名称	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;WIDTH: 47pt;BACKGROUND-COLOR: #ccffcc" width="62">潍坊晚报	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;WIDTH: 47pt;BACKGROUND-COLOR: #ccffcc" width="62">晨鸿信息	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;WIDTH: 47pt;BACKGROUND-COLOR: #ccffcc" width="62">齐鲁晚报	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;WIDTH: 203pt;BACKGROUND-COLOR: #ccffcc" rowspan="2" width="271">项目近期活动
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开发商推盘重广告主打优惠战 广告投放量攀升

淡季不重广告缓推盘 潍城高新广告投放量多

开发商缓推盘 奎文高新区广告投放量平分秋色

潍坊楼市平稳发展 开发商缓推盘主打优惠战

二、各区域纸媒投放分析

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从投放数量来看，本周高新区有2个楼盘投放广告，寒亭区有1个楼盘投放广告。从投放量来看，高新区投放量多，为2。从投放内容来看，开盘优惠、低价促销仍是主流。

开发商推盘重广告主打优惠战 广告投放量攀升

淡季不重广告缓推盘 潍城高新广告投放量多

开发商缓推盘 奎文高新区广告投放量平分秋色

潍坊楼市平稳发展 开发商缓推盘主打优惠战

三、纸媒投放量对比分析

本周纸媒广告投放量为2.5，较上周有所攀升。八月并非楼市旺季，因此广告投放量处于低位，总体来看潍坊楼市正在稳健发展。

推荐阅读：

开发商推盘重广告主打优惠战 广告投放量攀升

淡季不重广告缓推盘 潍城高新广告投放量多

开发商缓推盘 奎文高新区广告投放量平分秋色

潍坊楼市平稳发展 开发商缓推盘主打优惠战