[摘要] 本周投放平面媒体有3个项目,投放量是2。本周平面媒体区域分布主要在三个区域,分别是高新区、奎文区以及潍城区。其中高新区广告投放量多,投放量为1。
八月进入下旬,潍坊楼市在淡季中平稳发展。此时并非楼市旺季,开发商并未掀起营销大战,虽时有优惠促销活动,但开发商选择投放纸媒广告的方式宣传自身品牌及展示项目更加谨慎,因此本周广告投放量较上周有所下降。
一、本周纸媒投放量分析
本周投放平面媒体有3个项目,投放量是2。本周平面媒体区域分布主要在三个区域,分别是高新区、奎文区以及潍城区。其中高新区广告投放量多,投放量为1。
本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》以及《齐鲁晚报》对潍坊影响力较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。
纸媒广告投放统计(2015.8.14-2015.8.20)
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