[摘要] 本周投放平面媒体有5个项目,投放量是3.5。本周平面媒体区域分布主要在三个区域,分别是高新区、奎文区以及潍城区。其中高新区广告投放量获得首位。
金九接近尾声,各大项目终见发力,此时各大项目不断推出优惠手段吸引购房者聚拢人气,同时优惠花样层出不穷,大打优惠牌。同时更加看重纸媒广告投放带来的促销效果,从广告投放量来看,本周较上周有所攀升。
一、本周纸媒投放量分析
本周投放平面媒体有5个项目,投放量是3.5。本周平面媒体区域分布主要在三个区域,分别是高新区、奎文区以及潍城区。其中高新区广告投放量获得首位。
本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》、《齐鲁晚报》对潍坊影响力较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。
纸媒广告投放统计(2015.9.18-2015.9.24)
RDER-: windowtext 0.5pt solid; HEIGHT: 42pt; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 92pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: #ccffcc" height="56" rowspan="2" width="123">楼盘名称 | RDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 47pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc" width="62">潍坊晚报 | RDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 47pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc" width="62">晨鸿信息 | RDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 47pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc" width="62">齐鲁晚报 | RDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 203pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: #ccffcc" rowspan="2" width="271">项目近期活动 |
RDER-: windowtext; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 47pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc" height="28" width="62">投放量 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 47pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc" width="62">投放量 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 47pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc" width="62">投放量 | ||
RDER-: windowtext; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent" height="28">恒大翡翠华庭 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">0.5 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">中秋大优惠 首付2万起 家私6万 |
RDER-: windowtext; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent" height="28">宏鼎城 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">0.5 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">9.26盛大开盘 开盘当天有机会抽特价房 |
RDER-: windowtext; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent" height="28">恒大名都 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">0.5 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">抢黄金周大优惠 家私 高达6万 |
RDER-: windowtext; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent" height="28">弘润金茂府 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">1 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">36号楼后臻藏房源压轴加推 |
RDER-: windowtext; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent" height="28">和扬万悦城 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">1 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">中秋看房 开仓放粮万金大米免费抢 |
RDER-: windowtext; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: yellow" height="28">合计 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: yellow">2 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: yellow">0 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: yellow">1.5 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 203pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: yellow" width="271">3.5 |
推荐阅读:
免责声明:凡注明“来源:房天下”的所有文字图片等资料,版权均属房天下所有,转载请注明出处;文章内容仅供参考,不构成投资建议;文中所涉面积,如无特殊说明,均为建筑面积;文中出现的图片仅供参考,以售楼处实际情况为准。