楼市去库存压力不减 潍坊开发商年底加速卖房

房天下房天下  作者：张雪萍  2015-12-04 00:30

[摘要] 自去年楼市进入调整期以来，全国房地产开发投资增速出现了20连跌，跌幅近九成。房企去化速度放缓，库存也在一路走高。面对巨大的库存压力，进入年底，潍坊开发商更是不能松懈，通过各种渠道促进销量。本周潍坊有4个楼盘选择投放纸媒广告，投放量较上周上涨明显。

自去年楼市进入调整期以来，房地产开发投资增速出现了20连跌，跌幅近九成。房企去化速度放缓，库存也在一路走高。面对巨大的库存压力，进入年底，潍坊开发商更是不能松懈，通过各种渠道促进销量。本周潍坊有4个楼盘选择投放纸媒广告，投放量较上周上涨明显。

一．本周纸媒投放量分析

本周投放平面媒体有4个项目，投放总量是3.5。本周高新区有两个项目投放平面媒体，奎文区有一个项目投放，另外华安集团四盘联动投放纸媒广告。

本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》、《齐鲁晚报》对潍坊影响力比较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。

纸媒广告投放统计

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