[摘要] 本周投放平面媒体有5个项目,投放量是3.75。本周平面媒体区域分布主要在三个区域,分别是高新区、奎文区以及潍城区。其中投放量多的区域为潍城区,又以恒大翡翠华庭项目广告投放量多。
八月接近尾声,“金九”旺季到来在即,开发商开始积极应市,各大项目再次发力,推出多种优惠花样手段吸引购房者聚拢人气。各大项目推盘的同时也更加看重广告投放带来的促销效果,从广告投放量来看,本周较上周有所攀升。
一、本周纸媒投放量分析
本周投放平面媒体有5个项目,投放量是3.75。本周平面媒体区域分布主要在三个区域,分别是高新区、奎文区以及潍城区。其中投放量多的区域为潍城区,又以恒大翡翠华庭项目广告投放量多。
本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》、《齐鲁晚报》对潍坊影响力较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。
纸媒广告投放统计(2015.8.21-2015.8.27)
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc;WIDTH: 92pt;HEIGHT: 42pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl81" height="56" rowspan="2" width="123">楼盘名称 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 47pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl81" width="62">潍坊晚报 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 47pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl81" width="62">晨鸿信息 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 47pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl81" width="62">齐鲁晚报 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc;WIDTH: 203pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl81" rowspan="2" width="271">项目近期活动 |
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