[摘要] 本周投放平面媒体有3个项目,投放量是2.5。本周平面媒体区域分布主要在两个区域,分别是高新区以及寒亭区。其中高新区广告投放量多,投放量为2。
二、各区域纸媒投放分析
RDER-: windowtext 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;WIDTH: 83pt;BACKGROUND-COLOR: #ccffcc" height="28" width="111">区域 | RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;WIDTH: 81pt;BACKGROUND-COLOR: #ccffcc" width="108">楼盘名称 | RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;WIDTH: 52pt;BACKGROUND-COLOR: #ccffcc" width="69">投放量 | RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;WIDTH: 170pt;BACKGROUND-COLOR: #ccffcc" width="226">优惠 | RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;WIDTH: 52pt;BACKGROUND-COLOR: #ccffcc" width="69">合计 |
RDER-: windowtext;HEIGHT: 42pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: black 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;WIDTH: 83pt;BACKGROUND-COLOR: transparent" height="56" rowspan="2" width="111">高新区(2) | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;WIDTH: 81pt;BACKGROUND-COLOR: transparent" width="108">弘润金茂府 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">1 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">193㎡奢华小高层大户型恭迎品鉴 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: black 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" rowspan="2">2 |
RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;WIDTH: 81pt;BACKGROUND-COLOR: transparent" height="28" width="108">恒大名都 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">1 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">首付4万起 享147㎡湖景非毛坯准现房 | ||
RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;WIDTH: 83pt;BACKGROUND-COLOR: transparent" height="28" width="111">寒亭区 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">欣泰世纪城 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">0.5 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">多层3588元/㎡起 12.27交房 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: #f0f0f0;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">0.5 |
RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: yellow" height="28">合计 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent"> | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: yellow">2.5 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent"> | RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: yellow">2.5 |
从投放数量来看,本周高新区有2个楼盘投放广告,寒亭区有1个楼盘投放广告。从投放量来看,高新区投放量多,为2。从投放内容来看,开盘优惠、低价促销仍是主流。
开发商推盘重广告主打优惠战 广告投放量攀升
开发商缓推盘 奎文高新区广告投放量平分秋色
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